Daniel Tosh is a comedian and the host of one of the most
popular comedy shows on television, Tosh.O. The show consists of Tosh standing
in front of a live audience showcasing and giving commentary on viral videos.
The videos are funny, strange, and often shocking. The videos are paired well
with Tosh’s offbeat and often crude humor.
According
to Celebrity Net Worth, a website that tells you how much a certain celebrity is worth, Daniel Tosh makes $6.5 million. Comedy Central has seen the shows ratings go up
each season. What makes the show so popular? Is it Daniel Tosh, the videos
themselves, or something else? The show is extremely popular among adults
18-34, says An Article on CNBC.com. They claim that one of the main reasons why the show became so popular is the
social media and marketing efforts by Daniel Tosh, and Comedy Central. The
article talks about Daniel’s Blog and how it is the 3rd most popular digital sites for the station.
This example of social media outreach is one of the many ways that Daniel
connects with his fans over the Internet, and could explain the popularity of
Tosh.0. Here is a screen cast(broken into 2 videos) that focuses on Daniel Tosh’s website, and goes into detail on the various types of social media he uses to gain and keep fans.
Daniel Tosh mentions his blog, and tells viewers to add him
on Facebook and Twitter in every episode. He encourages fans to live chat with
him during the show. The show also shows viewer videos, comments, and other
social material on the show. An article by Ignitesocialmedia.com
also believes that the social media networking has benefited the show. They
mention the fact that the outreach of the social media networking isn’t the
same old heads-up, simply letting you know the show is on. They talk about the content
that he shares with his fans that is never aired on television and how this
adds to more buzz generated in the online arena. They must be right; 5.5
million people follow Tosh on Twitter. His Facebook is liked by almost 8
million people on Facebook! When you search Tosh.O on Youtube you find the Results, tons of videos containing millions of hits.
Twitter
is the most common form of communication that Tosh has with his fans. He will
read their tweets on air, and also reply back to them often in a humorous way.
Here is a screen cast demonstration oh how to setup your own twitter account,
and also how to add Daniel Tosh as a friend, or in Twitter language, "follow him."
Thanks for reading.
-Grant