Final Blog Post : (

Daniel Tosh is a comedian and the host of one of the most popular comedy shows on television, Tosh.O. The show consists of Tosh standing in front of a live audience showcasing and giving commentary on viral videos. The videos are funny, strange, and often shocking. The videos are paired well with Tosh’s offbeat and often crude humor.

            According to Celebrity Net Worth, a website that tells you how much a certain celebrity is worth, Daniel Tosh makes $6.5 million. Comedy Central has seen the shows ratings go up each season. What makes the show so popular? Is it Daniel Tosh, the videos themselves, or something else? The show is extremely popular among adults 18-34, says An Article on CNBC.com. They claim that one of the main reasons why the show became so popular is the social media and marketing efforts by Daniel Tosh, and Comedy Central. The article talks about Daniel’s Blog and how it is the 3^rd most popular digital sites for the station. This example of social media outreach is one of the many ways that Daniel connects with his fans over the Internet, and could explain the popularity of Tosh.0. Here is a screen cast(broken into 2 videos) that focuses on Daniel Tosh’s website, and goes into detail on the various types of social media he uses to gain and keep fans.

Daniel Tosh mentions his blog, and tells viewers to add him on Facebook and Twitter in every episode. He encourages fans to live chat with him during the show. The show also shows viewer videos, comments, and other social material on the show. An article by Ignitesocialmedia.com also believes that the social media networking has benefited the show. They mention the fact that the outreach of the social media networking isn’t the same old heads-up, simply letting you know the show is on. They talk about the content that he shares with his fans that is never aired on television and how this adds to more buzz generated in the online arena. They must be right; 5.5 million people follow Tosh on Twitter. His Facebook is liked by almost 8 million people on Facebook! When you search Tosh.O on Youtube you find the Results, tons of videos containing millions of hits.

            Twitter is the most common form of communication that Tosh has with his fans. He will read their tweets on air, and also reply back to them often in a humorous way. Here is a screen cast demonstration oh how to setup your own twitter account, and also how to add Daniel Tosh as a friend, or in Twitter language, "follow him."

            In conclusion, Daniel Tosh has been successful in creating a social media marketing strategy that engages his fan base, and gives them something valuable. This has caused his popularity to skyrocket, much like a viral video. I predict that in the future, more shows similar to Tosh.O will pop up, other then the ones which already have such as Rob Drydek's Fantasy Factory. This show is almost an exact replica of Tosh.O. (Here you can read about the man in charge of social networking for Fantasy Factory, and the activities he is involved in such as partnering up with a clothing line and teaming up with musical talent.) As society moves more and more into the digital age, you will continue to see the same type of behavior taking over the television airwaves; a combination of media such as television, social media sites, video uploading communities, and more. Since Tosh.O is the first show to spearhead this type of marketing, I predict that the show will only continue to be successful.
Thanks for reading.
-Grant